The Escapist has an interesting article on Trip Hawkins, the man responsible for the video game Madden, and his vision of connecting social networks and videogames through the mobile phone. He talks about his new company, Digital Chocolate, and taking gaming back from the hardcore gamers:
"I'm looking at what's on the internet and looking at instant messaging and looking at Neopets and looking at fantasy sports and thinking, 'OK, what does that say about what we can do in mobile?' And realizing that with mobile, it quickly went beyond just being a phone. And we now have a $35 billion global market for text messaging. Why the heck would people do that when it's so much easier to just talk? Why would they do text messaging? And why did they all want to change their ring tone? And why did they want to share crummy pictures taken with a crummy camera? What's that about?"
What's happening, he thinks, is people are desperately trying to use technology to reweave the fabric of social life that was ripped apart as people moved from tight knit tribal communities to the sprawling disconnected life of modern dystopia.
Read the rest of the article for his secret plan. The Escapist is a free gaming web publication styled like a print magazine. See the archives for back-issues.