Thursday, March 23, 2006

Chocolate Gaming

The Escapist has an interesting article on Trip Hawkins, the man responsible for the video game Madden, and his vision of connecting social networks and videogames through the mobile phone. He talks about his new company, Digital Chocolate, and taking gaming back from the hardcore gamers:

"I'm looking at what's on the internet and looking at instant messaging and looking at Neopets and looking at fantasy sports and thinking, 'OK, what does that say about what we can do in mobile?' And realizing that with mobile, it quickly went beyond just being a phone. And we now have a $35 billion global market for text messaging. Why the heck would people do that when it's so much easier to just talk? Why would they do text messaging? And why did they all want to change their ring tone? And why did they want to share crummy pictures taken with a crummy camera? What's that about?"

What's happening, he thinks, is people are desperately trying to use technology to reweave the fabric of social life that was ripped apart as people moved from tight knit tribal communities to the sprawling disconnected life of modern dystopia.

Read the rest of the article for his secret plan. The Escapist is a free gaming web publication styled like a print magazine. See the archives for back-issues.

3 comments:

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Rx247 Blog said...

Excellent Blog...

Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts (EA), a video game publisher. Electronic Arts had a successful run for many years under Hawkins' leadership. It was once the world's largest video game publisher and continues to hold the top spot among third-party publishers as of the present day.

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In late 2003, Hawkins launched a new video game development company called Digital Chocolate. The company focuses on developing games for handheld devices. He stepped down from the CEO position at Digital Chocolate in May, 2012.

This blog is so interesting keep up the good work...