At its most basic, B&N University is exactly what it sounds like - a brilliant scheme to sell books. Matriculating students sign-up for free classes, and are then encouraged to purchase a handful of course reading materials. With courses like Buddhism and Everyday Life, Walking Through Shakespeare: The Tragedies, and Money Management for Women, I get the impression that these courses are aimed at individuals looking to take a casual class - perhaps a grandfather interested in learning how to run his PC or a working mother too busy for a book group. The classes are chatroom discussions moderated by a paid instructor. Looks like a fun way to earn a few extra bucks. (Sign-up here.) Personally, I think B&N University is a brilliant idea for both the company and their customers. Classes begin January 9th. I'm going to sign-up to see what the courses are like. Not sure which course yet.
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